In China, the market for mobile app has been gradually replaced by mini programs. What are mini programs? Mini programs are built inside social media and can accommodate most of the features of mobile app that we are used to use. The number of users using Wechat mini programs have reached 200 million while the number of users using Alipay mini programs claimed to have reached 300 million.
18% mini programs are related to e-commerce and users may complete the whole transaction within its ecosystem.
Interacts and keeping relationship with corporate contacts, encouraging sharing.
To build up a brand, companies must keep communicating with outside. Mini program is also the public relation tool that users can broadcast corporate activity, new product launch, interview with media, increasing corporate's publicity.
Corporate mail box, check in, seeking approval, reporting, address book.
Simple games sometimes help to attract users to open the mini program, interacts, and increase its visiting rate.
Mini program tend to attract specific group of customers by updating them with news that they are interested in. This can also help to establish network upstream or downstream.
Facebook is a global social media. In recent years, it has increased its features in business page. For those who are confident of attracting fans to visit its businesss page, facebook business page may be considered, especially for those targeting aged, housewives and consumer groups. Through search tools, facebook search tool or your message linking to your business page would attract interested persons to visit your business page.